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Services marketing:

Zeithaml, Valarie A.

Services marketing: integrating customer focus across the firm/ Valarie A. Zeithaml [and 2 others] - 7th edition - New York: Mc Graw-Hill Education, c2018. - iv, 514 pages: illustrations; 26 cm.

Include index.

ISBN: 9781260083521

Subjects--Topical Terms:
Services marketing

Dewey Class. No.: DC 658.812 / Z372

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