IMC : (Record no. 958)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00642nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160205b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 032401483X |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 2001 |
| Classification number | DK12 659.1 |
| Item number | J257 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 2488 |
| Personal name | Jakacki, Bernard C |
| 245 ## - TITLE STATEMENT | |
| Title | IMC : |
| Remainder of title | an integrated marketing communications exercise / |
| Statement of responsibility, etc. | Bernard C Jakacki. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Cincinnati, Ohio : |
| Name of publisher, distributor, etc. | South-Western College Pub., |
| Date of publication, distribution, etc. | ©2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | iv, 75 pages : |
| Other physical details | illustrations ; |
| Dimensions | 28 cm |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 2489 |
| Topical term or geographic name as entry element | Advertising |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 2491 |
| Topical term or geographic name as entry element | Communication in marketing |
| General subdivision | Problems, exercises, etc. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 2490 |
| Topical term or geographic name as entry element | Tourism |
| General subdivision | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | K-12 | UM Digos College - LIC | UM Digos College - LIC | 08/12/2015 | Purchased | DK12 659.1 J257 2001 | 23051 | 05/15/2025 | 1 | 02/05/2016 | Books |