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IMC :

Jakacki, Bernard C

IMC : an integrated marketing communications exercise / Bernard C Jakacki. - Second Edition - Cincinnati, Ohio : South-Western College Pub., ©2001. - iv, 75 pages : illustrations ; 28 cm

ISBN: 032401483X

Subjects--Topical Terms:
Advertising
Communication in marketing--Problems, exercises, etc.
Tourism--Marketing

Dewey Class. No.: DK12 659.1 / J257

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