Cases in strategic marketing/ (Record no. 8389)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00591nam a2200169 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180201b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-13-119108 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 1989 |
| Classification number | DC 658.802 |
| Item number | Sw2 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 25974 |
| Personal name | Swayne, Linda E. |
| 245 ## - TITLE STATEMENT | |
| Title | Cases in strategic marketing/ |
| Statement of responsibility, etc. | Linda E. Swayne aand Peter M. Ginter. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Englewood Cliffs, New Jersey: |
| Name of publisher, distributor, etc. | Prentice -Hall, Inc., |
| Date of publication, distribution, etc. | © 1989. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 728 pages: |
| Other physical details | illustration; |
| Dimensions | 23 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 25976 |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 25978 |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Decision making |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 25977 |
| Personal name | Ginter, Peter M. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Circulation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Circulation | UM Digos College - LIC | UM Digos College - LIC | Book Cart | 01/14/1995 | Purchased | 1 | DC 658.802 Sw2 1989 | 11654 | 05/15/2025 | 02/13/2024 | 1 | 02/01/2018 | Circulation |