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Cases in strategic marketing/

Swayne, Linda E.

Cases in strategic marketing/ Linda E. Swayne aand Peter M. Ginter. - Englewood Cliffs, New Jersey: Prentice -Hall, Inc., © 1989. - xxi, 728 pages: illustration; 23 cm.

ISBN: 0-13-119108

Subjects--Topical Terms:
Marketing--Management
Marketing--Decision making

Dewey Class. No.: DC 658.802 / Sw2

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