Direct marketing management/ (Record no. 8388)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00614nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180201b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-13-214958-3 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 1989 |
| Classification number | DC 658.806 |
| Item number | R54 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 25970 |
| Personal name | Roberts, Mary Lou |
| Numeration | Roberts, Mary Lou |
| 245 ## - TITLE STATEMENT | |
| Title | Direct marketing management/ |
| Statement of responsibility, etc. | Mary Lou Roberts and Paul D. Berger. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London: |
| Name of publisher, distributor, etc. | Prentice-Hall International, Inc., |
| Date of publication, distribution, etc. | © 1989. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 501 pages: |
| Other physical details | illustration; |
| Dimensions | 23 cm. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 25971 |
| Topical term or geographic name as entry element | Direct marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 25973 |
| Personal name | Berger, Paul D. |
| Relator term | author |
| 365 ## - TRADE PRICE | |
| Price amount | 884.00 |
| Currency code | Php |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Circulation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Circulation | UM Digos College - LIC | UM Digos College - LIC | 10/25/1996 | Purchased | DC 658.806 R54 1989 | 14092 | 05/15/2025 | 1 | 02/01/2018 | Circulation |