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Direct marketing management/

Roberts, Mary Lou Roberts, Mary Lou

Direct marketing management/ Mary Lou Roberts and Paul D. Berger. - London: Prentice-Hall International, Inc., © 1989. - xvii, 501 pages: illustration; 23 cm.

Includes index.

ISBN: 0-13-214958-3

Subjects--Topical Terms:
Direct marketing

Dewey Class. No.: DC 658.806 / R54

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