Contemporary marketing research / (Record no. 8020)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00598nam a2200169 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171211b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0314771018 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 1991 |
| Classification number | DC 658.83 |
| Item number | M14 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 24722 |
| Personal name | McDaniel, Carl D.,author. |
| 245 ## - TITLE STATEMENT | |
| Title | Contemporary marketing research / |
| Statement of responsibility, etc. | Carl McDaniel, Roger Gates. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | St. Paul : |
| Name of publisher, distributor, etc. | West Pub. Co., |
| Date of publication, distribution, etc. | ©1991. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, 761 pages : |
| Other physical details | colored illustrations ; |
| Dimensions | 25 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 24723 |
| Topical term or geographic name as entry element | Marketing research. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 24724 |
| Personal name | Gates, Roger H., author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Circulation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Circulation | UM Digos College - LIC | UM Digos College - LIC | 08/09/1999 | Purchased | DC 658.83 M14 1991 | 13202 | 05/15/2025 | 12/11/2017 | Circulation |