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Contemporary marketing research /

McDaniel, Carl D.,author.

Contemporary marketing research / Carl McDaniel, Roger Gates. - St. Paul : West Pub. Co., ©1991. - xxix, 761 pages : colored illustrations ; 25 cm

Includes bibliographical references and index.

ISBN: 0314771018

Subjects--Topical Terms:
Marketing research.

Dewey Class. No.: DC 658.83 / M14

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