Marketing / (Record no. 7844)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00639nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171201b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070067341 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 1992 |
| Classification number | DC 658-8 |
| Item number | B66 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 23821 |
| Personal name | Bovée, Courtland L.,author. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing / |
| Statement of responsibility, etc. | Courtland L. Bovée and John V. Thill. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | ©1992. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxi, 761, [100] pages : |
| Other physical details | colored illustrations ; |
| Dimensions | 26 cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| 9 (RLIN) | 23825 |
| Title | McGraw-Hill series in marketing. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 23828 |
| Topical term or geographic name as entry element | Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 23830 |
| Personal name | Thill, John V.,author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Circulation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Circulation | UM Digos College - LIC | UM Digos College - LIC | 08/27/2003 | Purchased | DC 658-8 B66 1992 | 15691 | 05/15/2025 | 1 | 12/01/2017 | Circulation |