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Marketing /

Bovée, Courtland L.,author.

Marketing / Courtland L. Bovée and John V. Thill. - New York : McGraw-Hill, ©1992. - xxxi, 761, [100] pages : colored illustrations ; 26 cm. - McGraw-Hill series in marketing. .

Includes bibliographical references and indexes.

ISBN: 0070067341

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: DC 658-8 / B66

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