Advertising : (Record no. 7840)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00680nam a2200181 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171201b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0130145491 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 1989 |
| Classification number | DC 659.1 |
| Item number | W46 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 23796 |
| Personal name | Wells, William, author. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising : |
| Remainder of title | principles and practice / |
| Statement of responsibility, etc. | William Wells, John Burnett , Sandra Moriarty. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Englewood Cliffs, N.J. : |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | ©1989. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxix, 614 pages : |
| Other physical details | colored illustration ; |
| Dimensions | 29 cm. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Includes bibliographies and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 23799 |
| Topical term or geographic name as entry element | Advertising. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 23802 |
| Personal name | Burnett, John,author. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 23804 |
| Personal name | Moriarty, Sandra E. (Sandra Ernst),author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Circulation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Circulation | UM Digos College - LIC | UM Digos College - LIC | 04/05/1995 | Purchased | DC 659.1 W46 1989 | 11800 | 05/15/2025 | 12/01/2017 | Circulation |