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Advertising :

Wells, William, author.

Advertising : principles and practice / William Wells, John Burnett , Sandra Moriarty. - Englewood Cliffs, N.J. : Prentice Hall, ©1989. - xxxix, 614 pages : colored illustration ; 29 cm.

Includes bibliographies and index.

ISBN: 0130145491

Subjects--Topical Terms:
Advertising.

Dewey Class. No.: DC 659.1 / W46

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