Marketing research : (Record no. 7815)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00703nam a2200193 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171122b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0024218219 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 1990 |
| Classification number | Dc 658.83 |
| Item number | T82 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 23612 |
| Personal name | Tull, Donald, S. , author |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research : |
| Remainder of title | measurement & method/ |
| Statement of responsibility, etc. | Donald S. Tull, Del I. Hawkins. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fifth edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Macmillan Publishing company, |
| Date of publication, distribution, etc. | ©1990 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 836 pages : |
| Other physical details | colored illustration ; |
| Dimensions | 23 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes appendixes, glossary and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 23613 |
| Topical term or geographic name as entry element | Marketing research |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 23614 |
| Topical term or geographic name as entry element | Marketing research |
| General subdivision | Case studies |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 23615 |
| Personal name | Hawkins, Del, I. , author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Circulation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Circulation | UM Digos College - LIC | UM Digos College - LIC | 01/14/1995 | Purchased | Dc 658.83 T82 1990 | 11679 | 05/15/2025 | 1 | 11/22/2017 | Circulation |