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Marketing research :

Tull, Donald, S. , author

Marketing research : measurement & method/ Donald S. Tull, Del I. Hawkins. - Fifth edition - New York : Macmillan Publishing company, ©1990 - xxii, 836 pages : colored illustration ; 23 cm

Includes appendixes, glossary and indexes.

ISBN: 0024218219

Subjects--Topical Terms:
Marketing research
Marketing research--Case studies

Dewey Class. No.: Dc 658.83 / T82

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