Marketing: (Record no. 4988)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00604nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161001b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9812470891 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 2003 |
| Classification number | DC 658.8 |
| Item number | Ar8m |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 15638 |
| Personal name | Armstrong, Gary |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing: |
| Remainder of title | an introduction/ |
| Statement of responsibility, etc. | Gary Armstrong and Philip Kotler. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Jersey: |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | c2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi,627+various paging: |
| Other physical details | illustrations; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes appendix, glossary, and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 15639 |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 15640 |
| Personal name | Kotler, Philip |
| Relator term | Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Circulation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Circulation | UM Digos College - LIC | UM Digos College - LIC | 09/29/2007 | DC 658.8 Ar8m 2003 | 19316 | 05/15/2025 | 10/01/2016 | Circulation |