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Marketing:

Armstrong, Gary

Marketing: an introduction/ Gary Armstrong and Philip Kotler. - 6th edition - New Jersey: Prentice Hall, c2003. - xxvi,627+various paging: illustrations; 25 cm.

Includes appendix, glossary, and index.

ISBN: 9812470891

Subjects--Topical Terms:
Marketing

Dewey Class. No.: DC 658.8 / Ar8m

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