Principles of marketing/ (Record no. 4873)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00589nam a2200181 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160928b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9814119962 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 2002 |
| Classification number | DC 658.8 |
| Item number | K84 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 15369 |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing/ |
| Statement of responsibility, etc. | Philip Kotler and Gary Armstrong. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Singapore: |
| Name of publisher, distributor, etc. | Pearson Education Inc., |
| Date of publication, distribution, etc. | c2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 785 pages: |
| Other physical details | illustrations; |
| Dimensions | 27 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes appendices, glossary and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 15370 |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 15371 |
| Personal name | Armstrong, Gary |
| Relator term | Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Circulation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Circulation | UM Digos College - LIC | UM Digos College - LIC | Book Cart | 09/26/2003 | 2 | DC 658.8 K84 2002 | 15942 | 05/15/2025 | 11/21/2018 | 1 | 09/28/2016 | Circulation |