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Principles of marketing/

Kotler, Philip

Principles of marketing/ Philip Kotler and Gary Armstrong. - 9th edition - Singapore: Pearson Education Inc., c2002. - xv, 785 pages: illustrations; 27 cm.

Includes appendices, glossary and indexes.

ISBN: 9814119962

Subjects--Topical Terms:
Marketing

Dewey Class. No.: DC 658.8 / K84

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