Principles of marketing/ (Record no. 3762)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00590nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160808b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789814221856 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 2007 |
| Classification number | DC 658.8 |
| Item number | K96p |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 12524 |
| Personal name | Kurtz, David L. |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing/ |
| Statement of responsibility, etc. | David L. Kurtz and Louis E. Boone. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Australia: |
| Name of publisher, distributor, etc. | Thomson South-Western. |
| Date of publication, distribution, etc. | c2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | lii, 656 pages: |
| Other physical details | illustrations; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes appendix, glossary and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 12525 |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 12526 |
| Personal name | Boone, Louis E. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Circulation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Circulation | UM Digos College - LIC | UM Digos College - LIC | Book Cart | 06/23/2009 | 4 | DC 658.8 K96p 2007 | 20238 | 05/15/2025 | 03/05/2019 | 08/08/2016 | Circulation |