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Principles of marketing/

Kurtz, David L.

Principles of marketing/ David L. Kurtz and Louis E. Boone. - 12th edition - Australia: Thomson South-Western. c2007. - lii, 656 pages: illustrations; 24 cm.

Includes appendix, glossary and indexes.

ISBN: 9789814221856

Subjects--Topical Terms:
Marketing

Dewey Class. No.: DC 658.8 / K96p

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