Applications in basic marketing: (Record no. 3749)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00607nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160806b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072864702 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 2005 |
| Classification number | DC 658.8005 |
| Item number | P41a |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 12482 |
| Personal name | Perreault, William D. |
| 245 ## - TITLE STATEMENT | |
| Title | Applications in basic marketing: |
| Remainder of title | clippings from the popular business press/ |
| Statement of responsibility, etc. | William D. Perreault and E. Jerome McCarthy. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2004-2005 edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Boston: |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | c2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 214 pages: |
| Other physical details | illustrations; |
| Dimensions | 26 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 12483 |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 12484 |
| Personal name | McCarthy, E. Jerome |
| Relator term | Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Circulation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Circulation | UM Digos College - LIC | UM Digos College - LIC | 04/26/2010 | Donated | DC 658.8005 P41a 2005 | 20786 | 05/15/2025 | 08/06/2016 | Circulation |