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Applications in basic marketing:

Perreault, William D.

Applications in basic marketing: clippings from the popular business press/ William D. Perreault and E. Jerome McCarthy. - 2004-2005 edition - Boston: McGraw-Hill, c2005. - vii, 214 pages: illustrations; 26 cm.

ISBN: 0072864702

Subjects--Topical Terms:
Marketing

Dewey Class. No.: DC 658.8005 / P41a

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