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Marketing research : within a changing information environment/ (Record no. 3720)

MARC details
000 -LEADER
fixed length control field 00699nam a22001937a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160805b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-07-283087-5
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 2006
Classification number DC 658.83
Item number H12m
100 ## - MAIN ENTRY--PERSONAL NAME
9 (RLIN) 12390
Personal name Hair, Joseph F.
245 ## - TITLE STATEMENT
Title Marketing research : within a changing information environment/
Statement of responsibility, etc. Joseph F. Hair, Jr., Robert P. Bush and David J. Ortinau.
250 ## - EDITION STATEMENT
Edition statement 3rd edition
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston:
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c2006.
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 700 pages;
Dimensions 26 cm.
500 ## - GENERAL NOTE
General note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 12391
Topical term or geographic name as entry element Marketing research
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN) 12392
Personal name Bush, Robert P.
Relator term Author
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN) 12393
Personal name Ortinau, David J.
Relator term Author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Circulation
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Circulation UM Digos College - LIC UM Digos College - LIC 07/06/2011 Photocopied   DC 658.83 H12m 2006 21596 06/08/2021 08/05/2016 Circulation