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Marketing research : within a changing information environment/

Hair, Joseph F.

Marketing research : within a changing information environment/ Joseph F. Hair, Jr., Robert P. Bush and David J. Ortinau. - 3rd edition - Boston: McGraw-Hill, c2006. - xxvii, 700 pages; 26 cm.

Includes bibliographical references and index.

ISBN: 0-07-283087-5

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: DC 658.83 / H12m

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