Strategic marketing/ (Record no. 3719)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00614nam a2200193 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160805b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071244328 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 2006 |
| Classification number | DC 658.842 |
| Item number | C85s |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 12386 |
| Personal name | Cravens, David W. |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing/ |
| Statement of responsibility, etc. | David W. Cravens and Nigel F. Piercy. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Boston: |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 726 pages; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 12387 |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Decision making |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 12388 |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 12389 |
| Personal name | Piercy, Nigel F. |
| Relator term | Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Circulation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Circulation | UM Digos College - LIC | UM Digos College - LIC | Book Cart | 10/03/2006 | 8 | DC 658.842 C85s 2006 | 18814 | 05/15/2025 | 01/24/2019 | 08/05/2016 | Circulation |