Normal view MARC view ISBD view

Strategic marketing/

Cravens, David W.

Strategic marketing/ David W. Cravens and Nigel F. Piercy. - 8th edition - Boston: McGraw-Hill, c2006. - xvii, 726 pages; 25 cm.

Includes indexes.

ISBN: 0071244328

Subjects--Topical Terms:
Marketing --Decision making
Marketing --Management

Dewey Class. No.: DC 658.842 / C85s

Place hold
Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)