Marketing management/ (Record no. 3439)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00660nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160716091739.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160716b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-981-0696-73-3 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | LIC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 2012 |
| Classification number | DC 658.8 |
| Item number | K84 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 11480 |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management/ |
| Statement of responsibility, etc. | Philip Kotler & Kevin Lane Keller |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Boston: |
| Name of publisher, distributor, etc. | Pearson Education South Asia, |
| Date of publication, distribution, etc. | c2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 679 pages: |
| Other physical details | illustrations; |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes glossary, appendix and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 11481 |
| Topical term or geographic name as entry element | Marketing management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 11482 |
| Personal name | Keller, Kevin Lane |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Circulation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Circulation | UM Digos College - LIC | UM Digos College - LIC | Book Cart | 07/16/2016 | 3 | DC 658.8 K84 2012 | 23993 | 05/15/2025 | 11/15/2019 | 07/16/2016 | Circulation |