Marketing management/
Kotler, Philip
Marketing management/ Philip Kotler & Kevin Lane Keller - 14th Edition - Boston: Pearson Education South Asia, c2012. - 679 pages: illustrations; 26 cm.
Includes glossary, appendix and index.
978-981-0696-73-3
Marketing management
DC 658.8 / K84
Marketing management/ Philip Kotler & Kevin Lane Keller - 14th Edition - Boston: Pearson Education South Asia, c2012. - 679 pages: illustrations; 26 cm.
Includes glossary, appendix and index.
978-981-0696-73-3
Marketing management
DC 658.8 / K84
