Content and copywriting : (Record no. 23856)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00685nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250923101825.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250919b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119866503 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | DC 659.132 B456 2024 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Berman, Margo. |
| 9 (RLIN) | 67869 |
| 245 ## - TITLE STATEMENT | |
| Title | Content and copywriting : |
| Remainder of title | the complete toolkit for strategic marketing / |
| Statement of responsibility, etc. | Margo Berman. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Hoboken, NJ : |
| Name of publisher, distributor, etc. | Wiley-Blackwell, |
| Date of publication, distribution, etc. | ©2024. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 506 pages : |
| Other physical details | illustrations (some colors) ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising copy |
| Form subdivision | Handbooks, manuals, etc. |
| 9 (RLIN) | 68073 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Form subdivision | Handbooks, manuals, etc. |
| 9 (RLIN) | 68074 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Circulation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Circulation | UM Digos College - LIC | UM Digos College - LIC | 08/11/2025 | Purchased | 6206.00 | DC 659.132 B456 2024 | 28906 | 09/19/2025 | 09/19/2025 | Circulation |