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Content and copywriting : the complete toolkit for strategic marketing /

Berman, Margo.

Content and copywriting : the complete toolkit for strategic marketing / Margo Berman. - Second edition. - Hoboken, NJ : Wiley-Blackwell, ©2024. - 506 pages : illustrations (some colors) ; 24 cm.

Includes index.

ISBN: 9781119866503

Subjects--Topical Terms:
Advertising copy--Handbooks, manuals, etc.
Marketing--Handbooks, manuals, etc.

Dewey Class. No.: DC 659.132 B456 2024

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