Applied marketing analytics using R / (Record no. 22428)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00649nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241012062519.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241010b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781529768725 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | DC 658.83 Y56 2023 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Yildirim, Gokhan. |
| 9 (RLIN) | 62698 |
| 245 ## - TITLE STATEMENT | |
| Title | Applied marketing analytics using R / |
| Statement of responsibility, etc. | Gokhan Yildirim and Raoul Kubler. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Sage, |
| Date of publication, distribution, etc. | ©2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 369 pages : |
| Other physical details | illustrations (some color) ; |
| Dimensions | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management |
| -- | Data processing. |
| 9 (RLIN) | 62779 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kubler, Raoul., |
| Titles and other words associated with a name | Kubler, Raoul., |
| Relator term | author. |
| 9 (RLIN) | 62699 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Circulation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Circulation | UM Digos College - LIC | UM Digos College - LIC | 08/20/2024 | Purchased | 6250.00 | DC 658.83 Y56 2023 | 28316 | 05/15/2025 | 10/10/2024 | Circulation |