Applied marketing analytics using R /
Yildirim, Gokhan.
Applied marketing analytics using R / Gokhan Yildirim and Raoul Kubler. - London : Sage, ©2023. - xvii, 369 pages : illustrations (some color) ; 23 cm.
Includes references and index.
9781529768725
Marketing --Management --Data processing.
DC 658.83 Y56 2023
Applied marketing analytics using R / Gokhan Yildirim and Raoul Kubler. - London : Sage, ©2023. - xvii, 369 pages : illustrations (some color) ; 23 cm.
Includes references and index.
9781529768725
Marketing --Management --Data processing.
DC 658.83 Y56 2023
