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Marketing strategy & management / (Record no. 19375)

MARC details
000 -LEADER
fixed length control field	00599nam a2200169 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	240227b \|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781529778564
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	DC 658.802
Item number	P541 2023
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Phillips, Diane M.,
Relator term	author.
9 (RLIN)	53413
245 ## - TITLE STATEMENT
Title	Marketing strategy & management /
Statement of responsibility, etc.	Diane M. Phillips.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	Los Angeles :
Name of publisher, distributor, etc.	SAGE,
Date of publication, distribution, etc.	©2023.
300 ## - PHYSICAL DESCRIPTION
Extent	[xvii], 526 pages :
Other physical details	color illustrations ;
Dimensions	26 cm.
500 ## - GENERAL NOTE
General note	Includes bibliographical references and index.<br/>
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing
General subdivision	Management.
9 (RLIN)	53414
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Strategic planning.
9 (RLIN)	53415
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Circulation

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Date acquired	Source of acquisition	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
		Dewey Decimal Classification			Circulation	UM Digos College - LIC	UM Digos College - LIC	07/19/2023	Purchased	18850.00		DC 658.802 P541 2023	27891	02/27/2024	02/27/2024	Circulation