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Marketing strategy & management /

Phillips, Diane M.,

Marketing strategy & management / Diane M. Phillips. - Los Angeles : SAGE, ©2023. - [xvii], 526 pages : color illustrations ; 26 cm.

Includes bibliographical references and index.

ISBN: 9781529778564

Subjects--Topical Terms:
Marketing --Management.
Strategic planning.

Dewey Class. No.: DC 658.802 / P541 2023

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