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Fundamentals of public communication campaigns / (Record no. 19262)

MARC details
000 -LEADER
fixed length control field	00594nam a22001697a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	240221b \|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781119878070
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	DC 302.2
Item number	M437 2022
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Matusitz, Jonathan.
9 (RLIN)	52901
245 ## - TITLE STATEMENT
Title	Fundamentals of public communication campaigns /
Statement of responsibility, etc.	Jonathan Matusitz.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	Hoboken, NJ :
Name of publisher, distributor, etc.	Wiley Blackwell,
Date of publication, distribution, etc.	©2022.
300 ## - PHYSICAL DESCRIPTION
Extent	xviii, 550 pages ;
Dimensions	26 cm.
500 ## - GENERAL NOTE
General note	Includes bibliographical references and index.<br/>
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Communication
General subdivision	Social aspects.
9 (RLIN)	8333
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Strategic planning.
9 (RLIN)	52902
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Circulation

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Date acquired	Source of acquisition	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
		Dewey Decimal Classification			Circulation	UM Digos College - LIC	UM Digos College - LIC	07/19/2023	Purchased	4016.00		DC 302.2 M437 2022	27812	05/15/2025	02/21/2024	Circulation