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Fundamentals of public communication campaigns /

Matusitz, Jonathan.

Fundamentals of public communication campaigns / Jonathan Matusitz. - Hoboken, NJ : Wiley Blackwell, ©2022. - xviii, 550 pages ; 26 cm.

Includes bibliographical references and index.

ISBN: 9781119878070

Subjects--Topical Terms:
Communication --Social aspects.
Strategic planning.

Dewey Class. No.: DC 302.2 / M437 2022

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