Principles of marketing : (Record no. 19221)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00604nam a2200181 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240220b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781529779790 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | DC 658.8 |
| Item number | T88 2024 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tuten, Tracy L. |
| 9 (RLIN) | 52735 |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing : |
| Remainder of title | for a digital age / |
| Statement of responsibility, etc. | Tracy L. Tuten. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Los Angeles : |
| Name of publisher, distributor, etc. | SAGE, |
| Date of publication, distribution, etc. | ©2024. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 472 pages : |
| Other physical details | color illustrations ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index.<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 52736 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing. |
| 9 (RLIN) | 52737 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Circulation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Circulation | UM Digos College - LIC | UM Digos College - LIC | 07/19/2023 | Purchased | 7399.00 | DC 658.8 T88 2024 | 27835 | 05/15/2025 | 02/20/2024 | Circulation |