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Principles of marketing :

Tuten, Tracy L.

Principles of marketing : for a digital age / Tracy L. Tuten. - 2nd edition. - Los Angeles : SAGE, ©2024. - xxii, 472 pages : color illustrations ; 24 cm.

Includes bibliographical references and index.

ISBN: 9781529779790

Subjects--Topical Terms:
Marketing.
Internet marketing.

Dewey Class. No.: DC 658.8 / T88 2024

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