The effect of imagery and product involvement in copy testing scores of animatics and finished ads : (Record no. 18364)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00980nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250909144211.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231018b ||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | 0 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jiménez, Fernando R. |
| Relator term | author. |
| 9 (RLIN) | 49721 |
| 245 ## - TITLE STATEMENT | |
| Title | The effect of imagery and product involvement in copy testing scores of animatics and finished ads : |
| Remainder of title | a schemata approach / |
| Statement of responsibility, etc. | Fernando R. Jiménez, Bashar S. Gammoh, and Rand Wergin. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Philadelphia ; |
| Name of publisher, distributor, etc. | Taylor & Francis Group , |
| Date of publication, distribution, etc. | Fall 2020. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | Volume 28, pages 460-471 : |
| Other physical details | illustration ; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Journal of Marketing Theory and Practice, vol. 28, no. 4, pages 460-471, Fall 2020. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Animated films. |
| 9 (RLIN) | 13389 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 49722 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jiménez, Fernando R. |
| Relator term | author. |
| 9 (RLIN) | 49721 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gammoh, Bashar S. |
| Relator term | author. |
| 9 (RLIN) | 49723 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wergin, Rand. |
| Relator term | author. |
| 9 (RLIN) | 49724 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Periodicals |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Periodicals | UM Digos College - LIC | UM Digos College - LIC | 10/18/2023 | DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 | 10/18/2023 | 10/18/2023 | Periodicals | Periodical Article |