The effect of imagery and product involvement in copy testing scores of animatics and finished ads : a schemata approach /
Jiménez, Fernando R.
The effect of imagery and product involvement in copy testing scores of animatics and finished ads : a schemata approach / Fernando R. Jiménez, Bashar S. Gammoh, and Rand Wergin. - Philadelphia ; Taylor & Francis Group , Fall 2020. - Volume 28, pages 460-471 : illustration ; 28 cm.
Journal of Marketing Theory and Practice, vol. 28, no. 4, pages 460-471, Fall 2020.
Animated films.
Marketing.
DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4
The effect of imagery and product involvement in copy testing scores of animatics and finished ads : a schemata approach / Fernando R. Jiménez, Bashar S. Gammoh, and Rand Wergin. - Philadelphia ; Taylor & Francis Group , Fall 2020. - Volume 28, pages 460-471 : illustration ; 28 cm.
Journal of Marketing Theory and Practice, vol. 28, no. 4, pages 460-471, Fall 2020.
Animated films.
Marketing.
DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4