Essentials of marketing research / (Record no. 16701)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00671nam a2200193 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220310b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781260575781 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 2021. |
| Classification number | DC 658.83 |
| Item number | H127 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hair, Joseph F. |
| 9 (RLIN) | 12390 |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of marketing research / |
| Statement of responsibility, etc. | Joseph F. Hair, David J. Ortinau and Dana E. Harrison. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw Hill LLC , |
| Date of publication, distribution, etc. | ©2021. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 428 pages ; |
| Other physical details | illustrations ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes glossary and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| 9 (RLIN) | 44631 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ortinau, D. J. |
| Relator term | Author. |
| 9 (RLIN) | 44632 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Harrison, D. E. |
| Relator term | Author. |
| 9 (RLIN) | 44633 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Circulation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Circulation | UM Digos College - LIC | UM Digos College - LIC | Book Cart | 02/10/2022 | Purchased | 2786.00 | 1 | DC 658.83 H127 2021 | 26465 | 05/15/2025 | 10/03/2022 | 03/10/2022 | Circulation |