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Essentials of marketing research /

Hair, Joseph F.

Essentials of marketing research / Joseph F. Hair, David J. Ortinau and Dana E. Harrison. - 5th edition. - New York : McGraw Hill LLC , ©2021. - xx, 428 pages ; illustrations ; 25 cm.

Includes glossary and index.

ISBN: 9781260575781

Subjects--Topical Terms:
Marketing research.

Dewey Class. No.: DC 658.83 / H127

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