Global marketing: (Record no. 1654)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00681nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160411b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-007-126362-7 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 2009 |
| Classification number | DC 658.858 |
| Item number | J59g |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 5220 |
| Personal name | Johansson, Johny K. |
| 245 ## - TITLE STATEMENT | |
| Title | Global marketing: |
| Remainder of title | foreign entry, local marketing & global management/ |
| Statement of responsibility, etc. | Johny K. Johansson. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fifth edition |
| Remainder of edition statement | McGraw-Hill International Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Boston: |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | c2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 662 pages; |
| Dimensions | 27 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 5221 |
| Topical term or geographic name as entry element | Export marketing management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 5222 |
| Topical term or geographic name as entry element | International enterprises |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 5223 |
| Topical term or geographic name as entry element | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Circulation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Circulation | UM Digos College - LIC | UM Digos College - LIC | 04/11/2016 | Photocopied | DC 658.858 J59g 2009 | 21642 | 06/08/2021 | 04/11/2016 | Circulation |