Global marketing:
Johansson, Johny K.
Global marketing: foreign entry, local marketing & global management/ Johny K. Johansson. - Fifth edition McGraw-Hill International Edition. - Boston: McGraw-Hill, c2009. - xix, 662 pages; 27 cm.
Includes index.
978-007-126362-7
Export marketing management.
International enterprises--Management.
Marketing.
DC 658.858 / J59g
Global marketing: foreign entry, local marketing & global management/ Johny K. Johansson. - Fifth edition McGraw-Hill International Edition. - Boston: McGraw-Hill, c2009. - xix, 662 pages; 27 cm.
Includes index.
978-007-126362-7
Export marketing management.
International enterprises--Management.
Marketing.
DC 658.858 / J59g