Marketing to millennials for dummies / (Record no. 10738)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01185nam a2200241 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250213062519.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180919b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1-119-36904-2 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 2017 |
| Classification number | DC 658.8340 |
| Item number | P136 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Padveen, Corey |
| 9 (RLIN) | 31304 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing to millennials for dummies / |
| Statement of responsibility, etc. | Corey Padveen. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Jersey : |
| Name of publisher, distributor, etc. | John Wiley & Sons, |
| Date of publication, distribution, etc. | ©2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 336 pages : |
| Other physical details | illustrations ; |
| Dimensions | 23 cm |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | For dummies |
| 9 (RLIN) | 31305 |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Millennials make up the largest and most valuable market of consumers in the United States--but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd.--Provided by Publisher |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Young adult consumers -- Attitudes |
| 9 (RLIN) | 31306 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Generation Y -- Attitudes |
| 9 (RLIN) | 31307 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Target marketing |
| 9 (RLIN) | 31308 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior. |
| 9 (RLIN) | 23577 |
| 365 ## - TRADE PRICE | |
| Price amount | 2,395.00 |
| Currency code | Php |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Circulation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Circulation | UM Digos College - LIC | UM Digos College - LIC | Book Cart | 08/16/2018 | Purchased | 2395.00 | 1 | DC 658.8340 P136 2017 | 25037 | 05/15/2025 | 04/17/2019 | 1 | 09/19/2018 | Circulation |