Marketing to millennials for dummies /
Padveen, Corey
Marketing to millennials for dummies / Corey Padveen. - New Jersey : John Wiley & Sons, ©2017. - xv, 336 pages : illustrations ; 23 cm - For dummies .
Includes index
Millennials make up the largest and most valuable market of consumers in the United States--but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd.--Provided by Publisher
978-1-119-36904-2
Young adult consumers -- Attitudes
Generation Y -- Attitudes
Target marketing
Consumer behavior.
DC 658.8340 / P136
Marketing to millennials for dummies / Corey Padveen. - New Jersey : John Wiley & Sons, ©2017. - xv, 336 pages : illustrations ; 23 cm - For dummies .
Includes index
Millennials make up the largest and most valuable market of consumers in the United States--but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd.--Provided by Publisher
978-1-119-36904-2
Young adult consumers -- Attitudes
Generation Y -- Attitudes
Target marketing
Consumer behavior.
DC 658.8340 / P136