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Brand management/ (Record no. 10454)

MARC details
000 -LEADER
fixed length control field 00609nam a22001817a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180830b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781635497953
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 2018
Classification number DC 658.5
Item number B733
100 ## - MAIN ENTRY--PERSONAL NAME
9 (RLIN) 30693
Personal name Dixon, John
Relator term Editor
245 ## - TITLE STATEMENT
Title Brand management/
Statement of responsibility, etc. Edited by John Dixon
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York:
Name of publisher, distributor, etc. Larsen & Keller,
Date of publication, distribution, etc. c2018.
300 ## - PHYSICAL DESCRIPTION
Extent v, 249 pages:
Other physical details illustrations;
Dimensions 27 cm.
500 ## - GENERAL NOTE
General note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 30694
Topical term or geographic name as entry element Product management
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 30695
Topical term or geographic name as entry element Brand name products--Management
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 30696
Topical term or geographic name as entry element Marketing--Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Circulation
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Circulation UM Digos College - LIC UM Digos College - LIC Book Cart 08/16/2018 Purchased 2 DC 658.5 B733 2018 25045 05/15/2025 05/07/2019 5000.00 08/30/2018 Circulation