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Brand management/

Dixon, John

Brand management/ Edited by John Dixon - New York: Larsen & Keller, c2018. - v, 249 pages: illustrations; 27 cm.

Includes bibliographical references and index.

ISBN: 9781635497953

Subjects--Topical Terms:
Product management
Brand name products--Management
Marketing--Management

Dewey Class. No.: DC 658.5 / B733

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