Advertising and promotion/ (Record no. 10438)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00677nam a22002057a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180829b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781473997998 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 2018 |
| Classification number | DC 659.1 |
| Item number | H116 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 30629 |
| Personal name | Hackley, Chris |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and promotion/ |
| Statement of responsibility, etc. | Chris Hackley and Rungpaka Amy Hackley. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Los Angeles: |
| Name of publisher, distributor, etc. | Sage, |
| Date of publication, distribution, etc. | c2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vi, 370 pages: |
| Other physical details | illustrations; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes glossary, references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 30630 |
| Topical term or geographic name as entry element | Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 30631 |
| Topical term or geographic name as entry element | Sales promotion. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 30632 |
| Topical term or geographic name as entry element | Communication in marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 30633 |
| Personal name | Hackley, Rungpaka Amy |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Circulation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Circulation | UM Digos College - LIC | UM Digos College - LIC | Book Cart | 08/16/2018 | Purchased | 7 | DC 659.1 H116 2018 | 25056 | 05/15/2025 | 08/01/2020 | 6298.00 | 08/29/2018 | Circulation |